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In the bustling digital landscape of 2025, capturing and holding an audience’s attention is the ultimate challenge. With the average UK user spending 1 hour and 37 minutes on social media daily, every second of their scrolling time is precious. Standing out requires more than just a single striking image; it demands a format that…
Imagine scrolling through your Instagram feed in 2025, posting vibrant shots of a rainy London street market or a cosy pub gathering, only to watch your engagement flatline despite your best efforts. For British creators and brands—from indie fashion labels in Manchester to food bloggers in Edinburgh—this struggle to expand reach amid over 95 million…
Instagram Stories have revolutionised how brands and creators communicate with their audiences, with over 500 million users engaging with this feature daily across the globe. In the UK alone, where 35 million active users spend an average of 53 minutes on the platform each day, Stories have become an essential tool for maintaining visibility and…