2021: A Year in AR

An unexpected past year called for a change in consumer behaviour and how brands should communicate with their audience. Although, in the background, social platforms were working hard on creating the future of shopping on social.

Expectations for 2021

AR is set to become a huge-focus of brand marketing campaigns this year. Plus, Facebook are also looking to make further developments in AR, announcing their own AR glasses. Announced at their Facebook Connect showcase event, Project Aria is expected to be released to the public this year.

CNET Highlights

But, there’s one platform leading the way

Snapchat show no signs of slowing down with their advancements in augment reality. Further, in 2020, Snapchat added a range of AR options to their platform:

Snapchat, 2020

In addition, Snapchat announced a new $3.5 Million AR Creator Fund which allows for advancements in AR experiences by pairing creators with brands.

So, what campaigns have Snapchat had this year?

In December, Snapchat looked back at some of their incredible campaigns in 2020. Let’s take a look at some of our favourites.

Gucci Shoe Try-on

Need to know what shoes would look best on you? Gucci partnered with Snapchat in their first-ever ‘try-on’ campaign to make that possible.

Gucci AR Filter
Snapchat, 2020

NYX Professional Makeup Virtual Store

NYX and Snapchat launched their first-ever virtual beauty shop. This allowed consumers of their favourite beauty brand to have their very own shopping experience from home.

NYX AR Filter
Snapchat, 2020

Black Pumas 5G Concert by Verizon

Snapchat and Verizon are bringing the entertainment to you with an augmented performance by Black Pumas.

5G Concert
Snapchat, 2020

WHO Global Donation Lens 

The World Health Organization and The United Nations launched a donation through augmented reality to raise awareness about resources needed during the earlier stages of the pandemic.

Snapchat, 2020

What do we think?

Augmented Reality has had a massive push in development last year and it shows no signs in slowing down. Specifically, with more options for brands and creators to produce incredible experiences combined with Apple & Facebook working on their own versions, we can expect to see more brands utilise virtual experiences in 2021.

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