Branter: Battle of the Brands

If you haven’t seen that Weetabix Tweet yet, where have you been? We’re here to tell you what this controversial Tweet is, and how dozens of brands jumped onto this hilarious viral hit.

Don’t worry, we’ve got the full lowdown for you. Basically, Weetabix’s #HaveYouHadYourWeetabix Campaign took a turn last week. Following their campaign message, Weetabix shared a tweet that featured their whole-grain wheat breakfast bar covered in… baked beans. As a result, brands were quick to jump in on the trend.

Their ingenious trick, however, is that it’s got everyone talking, and by everyone, we mean everyone. As it stands, their post currently has over 100k retweets, 130k likes and 22k comments, and that’s just scratching the surface of the impact this had within the world of social.

In amongst the thousands of comments and reactions this post had, other brands also took part in having a say in the matter. Brands such as; KFC, Papa John’s, Specsavers, and even the NHS jumped on this trend – all of which, as you could’ve guessed, was in disapproval.

However, this is a brilliant showcase of brands using their voice to entertain and engage with the community. Further, if this is Weetabix’s mastermind social media plan, then we’re all on board. Take a look at some of the viral highlights of this tweet below.

Some brands joined in with this viral hit:

Well, some other brands took a different approach:

Even the NHS stopped in their tracks:

Further, after seeing what this viral hit was doing, Weetabix decided to return the sassy regards:

This viral hit soured onto Twitter’s trending page, with reactions from all over the world, not just in the UK – but how did it manage this?

Currently, more than 140 organisations have interacted with this tweet. As a result, it’s been covered in numerous media titles, including a conversation in the Houses of Parliament, why? Well, this clever message recognises the popularity of food combos. Plus, this offers a debate to the community. From this, the Tweet instantly sparked engagements on the post and generated a whirlwind of retweets. If that’s not the power of organic social, we don’t know what is.

Looking to amplify your voice on social? Visit our Community Management page for more information on how we’ll take your campaign to the next level.

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