Marketeers have attempted to shift the narrative of importance when it comes to social media, from community growth to customer acquisition. This is not an either/or situation. Community is still of huge importance in the lifecycle of a successful product – just ask the social-first brands that put community first.
Our data-driven, culturally-aware and creatively-schooled campaigns team have built communities for some of the world’s best-loved challenger brands. Our Community Management service exists to amplify the launch and lifecycle of your products.
All of our strategies are built with three key pillars in mind. Data-driven thinking helps shape the comms we know will cut-through to your target market. Blue-sky thinking helps us attract the attention of your over-exposed and under-stimulated target customer. And our analytical activation helps us test and learn this strategy in real-time, allowing us to optimise what is working to outgrow your competitors.
If you're a big brand looking for hyper-local activations, or a start-up looking for a ready-made community to tap into, collaborations are key. By identifying a community of interest for your product, and a brand with a strong share of voice in that community, we strike partnerships to drive reach, engagement, and channel growth.
Whether it's NPD, digital events, collaborative content or joint giveaways, we can secure collaborations that drive a measurable return for your brand.
Communities aren't built solely around the communication of solid brand values. They're built around niche interests and shared cultural moments that a brand is authentically able to tap into.
We identify hyper-engaged communities on social that are relevant to your product and curate a social strategy that immerses your brand in that community. It's not about hijacking the community, it's about giving value to it, in order to build advocates for your product.
Social media platforms are always-on - so why isn't your brand? Our campaigns team are plugged in and constantly on the pulse of social trends, so we're always ready to turn a news story into a meaningful engagement for your brand that gets eyes-on.
Using social-listening, we identify trends and changes in sentiment around topics of interest for your brand. We then join conversations as your brand in real time, speaking to your customers directly to swing the pendulum in favour of your product.