Marketeers have attempted to shift the narrative of importance when it comes to social media, from community growth to customer acquisition. This is not an either/or situation. Community is still of huge importance in the lifecycle of a successful product – just ask the social-first brands that put community first.
Our data-driven, culturally-aware and creatively-schooled campaigns team have built communities for some of the world’s best-loved challenger brands. Our Community Management service exists to amplify the launch and lifecycle of your products.