It’s 2016; if you don’t have a branded video for your business, you’re lagging way behind. It’s not just a coincidence that your social media news feeds are full of video content, there’s reasoning behind it – video taps into people’s emotions and gets the viewer to process and (most importantly) remember information, much more so than if they simply read it.

Mobile video viewing has dramatically increased over the last 12 months; more and more people are engaging with video content, so much so that it’s becoming an expectation by the consumer – delivering what your customers want should be at the top of your priority list.

If you don’t have a branded video yet, don’t panic! There’s plenty of time to catch up with your visual marketing, and there’s loads of different kinds of video styles you can go for. Consider your brand and what kind of message you’re sending out, a branded video shows customers who you are, what you do and what they can expect. Do you want to showcase your food and drink products, could a behind the scenes style video work? These are the styles to consider. Whatever it is you choose to do, make sure it’s something to captivate your audience and evoke emotion from them.
Branded videos have seen a trend emerging in 2016 – interviews with employees, customers or testimonials. This kind of content adds to a brand’s credibility, for example, if customers are raving about your services, products, food etc etc, it instantly becomes more personable and relatable to the viewer. People are much more likely to believe you really ARE the best restaurant in Manchester if they see and hear a customer vouch for it, rather than if they read a quote on your website. It’s proven that people are far more likely to actually file a memory away if it’s viewed via video, than if they scanned past something whilst reading your site.
Another great way to increase interaction with a video is via email marketing. When you send out an email to potential new customers or businesses, the receiver is much more likely to open and listen to what you’re saying if it’s sent as a video. This all boils down to natural human interest and our desire to gain information quickly, a video does all this and more; you’re able to transfer and process a mass amount of data in a short space of time. Visual information in the form of video is highly preferred to being sent a long winded email or mail chimp, these kinds of formats are likely to be ignored or skim-read, that’s not what you want when you’re trying to captivate an audience!
If you’re still not convinced, consider this – with a video you’re able to control or persuade a viewer’s emotions for a period of time. If you put heavy emotion and great acccompanying music in your branded video, you are having an impact on the viewer and their senses, and this ultimately influences their buying decisions. This kind of technique works great with product promotion videos.
The final and most contemporary form of video is live streaming. Publishing live video blew up this year thanks to Facebook creating ‘Facebook Live.’ Plenty of other companies have followed suit such as YouTube, You Now and Periscope, which are all places where anyone can live stream and invite people to watch it! Your followers love tuning into live video because it gives them a chance to organically and truthfully interact with you in real time, this works particularly well for celebrities, bloggers, YouTubers and personable businesses. These live video streaming services allow your viewers to engage and interact with you immediately, you can comment, ask questions and even show ‘Love’ for a video (Periscope). This kind of video streaming is particularly useful for companies, you can use it to your advantage for promoting an event or product – it shows a much more personal and organic side to your business and because of this intimacy, you viewers gain a true representation of your brand’s personality! A great account to look at for this is ‘Tasty’ on Facebook, they’re a cooking company that showcase live streams of how to bake, cook and create your own meals! They gather a huge audience because of the real and raw footage – it makes your viewers feel valued and included, a win win for everyone!
We’re amazing at video production and we’ve done a huge range of businesses – from bars, restaurants, debt advisors, bed factories to aesthetic clinics; we’ve done it all. Take a look at our videos and the figures for how many people our videos reach online, we’re sure you’ll be impressed! Give the Engage Hub team a call on 0161 222 4044 and let’s get creative.