MARKETING
Product campaigns that land with impact. Our full-service, integrated approach means we cover all the elements needed to deliver campaigns that turbocharge progress towards your commercial goals.
Our Influencer Marketing service is made up of five key components that make your product launch a success. Explore them below.
Intelligence
- Entering influencer marketing without the correct intelligence makes it a gamble, rather than a measurable investment.
- The intelligent AI in our software allows us to measure an influencer's authenticity. That means we know exactly how much of an influencer's audience and engagement is real, empowering us to pick the best talent that will drive customer acquisition.
- Our data-driven software gives us access to the demographic and psychographic makeup of an influencer's audience, too, so you get the same targeted control of a paid media campaign, with the amplified brand recall and engagement that an influencer campaign drives.
Strategy
- We build your strategy with three key ingredients. Industry-leading data tells us which influencers to use. Collaboration allows us to leverage an influencer's creative flair whilst hitting a brand brief. And AI performance prediction gives us the foresight we need to guarantee we hit brand KPIs.
- Through plugging our influencer service into your media mix, or curating an end-to-end strategy independently, our analytical approach means we can measure the performance of every pound spent.
- By using influencers top-of-funnel to drive mass awareness, mid-funnel to heat up considering consumers, or bottom-of-the-funnel to drive product conversion, our team will build a 360 campaign that has one objective: driving ROI.
Acitvation
1
Dig deep into the core values of a brand to capture our perfect target market
2
Recognise the brand’s wider marketing objectives to effectively integrate the campaign
3
Utilise our own extensive catalogue of talent connected with intelligent influencer software to handpick influencers that deliver results
4
Develop a creative influencer brief with authenticity at the forefront to ensure brand and talent values align
5
Monitor and measure campaign content, integrated with a dynamic paid advertising strategy to filter warm and cold audiences
6
In-depth return on investment campaign reporting
production
- Your creative goals have no ceiling when it comes to influencer marketing. We can cultivate or collaborate to bring your vision to life and produce attention-earning creative that bolsters your influencer marketing campaigns.
- Through offering in-house, end-to-end production across video, photography, and podcast, we can translate the creative concept into all social-first formats.
measurement
- Our full-service approach means we always integrate with your wider marketing goals and report on the things that matter. By linking influencer with paid and web analytics, we report on every pound spent on and every product bought through our campaigns, giving you accurate and transparent ROI findings.
- We know ROI isn't an immediate objective for every product launch. Whether it's community growth, a hike in brand equity, or a demand to go viral, our experienced team will take your brief on and curate a strategy with goals that can be accurately reported on.
INFLUENCERS
@poorlondonvegan
NANO
Followers of 1,000 to 5,000, with the most personal relationship to their audience. Content tailored to a hyper-niche community. Demographically, their audience tend to be hyper-local to where they live. Less established in the influencer world, growing creators. Best leveraged for a cost-effective way to generate user-generated-content, but their hyper-local influence makes them a savvy investment for campaigns focused on one city or region.
@jackbenedwards
MICRO
Audience size of 5,001 to 75,000 followers, Micros are key opinion leaders in very specific niche markets. The clue is in the name - they are purveyors of micro-trends that shape what sub-communities like on social media. A micro's opinion is held in higher regard than any other tier of influencer in that niche. Engagement rates are the highest of all influencer tiers, and their followers trust their voice, support their growth and feel personally connected to them. Best leveraged in high-frequency to fully immerse your brand in the hyper-niche market you want to engage.
@stephanieyeboah
MID
Audience size of 75,001 to 350,000 followers, Mid-Tier influencers expanded their influence into new markets whilst becoming one of THEE key opinion leaders in the niche market they have always been a voice in. Create content for a hybrid audience. Tend to maintain their engagement rate from being a Micro, but the personal connection they had with their original audience begins to dilute as they become a more recognised name. Genuine Mid-Tiers are few-and-far between but bring great value. They are best leveraged as individuals for achieving wide reach and high engagement in a niche.
MACRO
Audience size of 350,001 followers to 2,000,000 followers, Macros are taste-makers and trend-setters for the mass-market. Create content to appeal to blanket markets rather than the niche sub-communities. They bring micro-trends to the zeitgeist and make them stick. Whilst their overall engagement rate drops, the reach and e-word-of-mouth they drive is turbocharged. Macros are best partnered with on a long-term basis. One-off posts to chase instant reach or return will not be a savvy investment.
@staceysolomon
MEGA
Audience size of 2,000,0001+, celebrities have little-to-no direct relationship with their audience, lower engagement rates, their viral edge and far-reaching appeal is unrivalled, work best when used as long-term-ambassadors for mass-market products. Use their fame, personality and notoriety in your comms to make the partnership meaningful for your customers.
@lilmiquela
VIRTUAL INFLUENCER
Virtual influencers are a force to be reckoned with, with followers in the millions all flocking to these CGI creators, they have permanently designed a space within the influencer landscape. They hold access to vast global audiences, naturally attracting innovative and super-savvy brands for collaboration. When selecting a virtual influencer for a campaign, nothing is impossible; photoshoots, locations and brand storytelling are all within reach via a virtual influencer. Want your influencer campaign to launch from moon? It’s just a photoshop session away.
GIFTED Acitvation
- We execute gifted influencer campaigns that deliver outstanding social-ready content that creates an impact within your target niche, all with a guaranteed 95% return rate on all influencer content.
- Gifted activations are valuable as an additional layer to a paid influencer campaign, by driving increased frequency, reach and awareness within a target audience group. They are also suitable for brands who have a small budget but a surplus of product, as gifting drops a product directly into the hands of any target audience via social, all whilst building a solid bank of user generated content for a brand to use across social and advertising.
Previous
Next
1
Deep dive into a brand’s wider marketing strategy & target audience to build an integrated campaign concept
2
Develop an extensive, handpicked catalogue of micro and nano talent with proven A1 content creation skills
3
Create an engaging, enticing brief to ensure the content is controlled with the brand values in mind
4
Handle all influencer communication from outreach to content execution
5
Handle all PR package design, postage and couriers to deliver the product
6
Monitor and measure content return rate & create an in-depth earned media value report at campaign end
Are you an influencer?
Want to join our roster of influencers. Discuss brand collaborations? Contact Emily and she’ll be more than happy to chat
contact
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