LinkedIn becomes the latest social platform to utilise short-form video on their mobile app. So, what can we expect? Engage Hub takes a look.
Following trials in UAE, Australia and the US to name a few – LinkedIn has debuted its story offering around the globe. LinkedIn’s version of the Instagram-style feature now enables users to publish photos and videos up to 20 seconds long via the mobile app. This allows a more casual approach to sharing news, industry insights and highlights. Similar to Instagram, users can include text and customised stickers that will be visible for 24 hours.
Why has LinkedIn opted for Stories?
Since the introduction of the Snapchat-clone feature, it’s clear that more brands and users and investing in the format. According to Instagram, over 500 million accounts utilise Instagram Stories every day. In addition to being a prominent feature right at the top of the app, this usage has also far surpassed Snapchat’s 190M in 2019.
Has anyone used the format yet?
Brands have been quick to jump on utilising Stories in the trial markets prior to LinkedIn Stories being implemented worldwide. Christian Dior made use of the new feature to showcase behind the scenes shots from Paris Fashion Week in September.
Some brands are starting to advertise their job posts through the new format. Others have also used Stories to announce competition winners, making new products and hosting Q&As.
“We believe Stories can become an integral part of brands’ communication strategies. My advice to any brands looking to experiment with Stories is – just do it! The great thing about Stories is that they don’t have to be slick or overproduced – as long as they are authentic and match your brand and audience.”Tom Pepper, Head of Marketing Solutions UK, Ireland & Israel at LinkedIn
What do we think?
With LinkedIn usage increasing during the pandemic, Stories will become an integral format for job seekers to gain valuable advice from career advisers. From interview tips to CV advice, LinkedIn stories allows for spontaneous advice to further inform a candidates application during the recruitment process.
You can read our Head of Influencer and Tik Tok’s recent interview with Pretty Little Marketer on what makes candidates stand out, here.
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