With influencer marketing being a go to for most brands in 2017, it’s an ever-changing field. So, it’s important to stay up to date with the latest trends and the most effective way to utilise your influencers. Whether you’re broadcasting a new product launch, increasing brand awareness or targeting a social campaign, an influencer can take your brand to the next level. The key elements of any influencer marketing campaign are simple. Quality content, genuine engagement, and the right influencers are necessary. Many consumers look past the ‘celebrity endorsements.’ They’re seeking out trust, honesty and a real connection with your influencer and the products they endorse.
Long-Term Influencer Relationships
Long-term influencer relationships are proving to be hugely beneficial in terms of ROI. By building a healthy, long-standing communication between your brand and your influencers, you’re creating invested ambassadors for your brand. It’s important to choose influencers who have a mutual love for your product and your brand as a whole. These kinds of influencers will communicate you to their audience in an honest and genuine manner. Consumers in 2017 are seeking out the real, relatable and trustworthy influencers to feel connected to.
Creating brand ambassadors through influencer marketing is crucial. Putting all of your budgets into one large paid influencer is literally putting all your eggs in one basket. Instead, spreading the budget across a number of smaller influencers who have a genuine love for your brand will be more beneficial for brand awareness and ROI. A small group of online brand ambassadors can have a more powerful effect than one social post from a major influencer. Thanks to the consistent use of your brand and regular product placement, you effectively have a continuous connection to your influencer’s audience.
We’re the know it alls when it comes to influencer marketing. So why not have your pick of the bunch over at our influencer page? From micro to medium, to mega, our influencers can create campaigns for your brand like you’ve never seen before. Get in touch and let’s change the game, starting with you! 0161 222 3450 https://engagehub.co.uk/contact/