Influencer Marketing Trends
2017 was influencer marketing’s year, the boom was huge, with more and more brands looking to use influencers in their online campaigns. As with any marketing service, trends come and go. We’re here to say why we think the micro-influencer trend is one that will stay!
We all know the role of influencers in social media by now. Using celebrities to endorse your products has become a thing of the past and a thing for TV advertising. Brands have tapped into their consumer’s favourite Instagram stars, bloggers or YouTubers. And what they’ve found is a dedicated, trusting audience that listens to their recommendations. But, the growth of influencers has brought about the growth of micro-influencers. And they’re now a more crucial part of marketing than ever before. As time has progressed, the role of micro-influencers has changed dramatically. Brands aren’t just looking for big players on social anymore, they’ve seen the value that comes from micro-campaigns.
By spreading the budget of one influencer across 4 or 5 smaller influencers, you can potentially increase the ROI of your campaign and measure results better. Not to mention micro-influencers having higher engagement rates, despite having a lower reach. More often than not, brands assume that lower reach (followers) equals lower ROI. However, that’s not always the case, micro-influencers have a significant impact on their audience. Due to having a lower reach, it’s easier to create a trusting connection with your audience. It’s a more personable, honest and transparent connection between follower and influencer.
Long-term Micro-Influencer Relationships
Long-term influencer relationships are proving to be hugely beneficial in terms of ROI. By building a healthy, long-standing communication between your brand and your influencers, you’re creating invested ambassadors for your brand. It’s important to choose influencers who have a mutual love for your product and your brand as a whole. These kinds of influencers will communicate you to their audience in an honest and genuine manner. Consumers in 2017 are seeking out the real, relatable and trustworthy influencers to feel connected to.
Creating brand ambassadors through influencer marketing is crucial. Putting all of your budgets into one large paid influencer is literally putting all your eggs in one basket. Instead, spreading the budget across a number of smaller influencers who have a genuine love for your brand will be more beneficial for brand awareness and ROI. A small group of online brand ambassadors can have a more powerful effect than one social post from a major influencer. Thanks to the consistent use of your brand and regular product placement, you effectively have a continuous connection to your influencer’s audience.
When considering a micro-influencer campaign, it’s important to make sure your product is in line with the influencer. We’re an experienced bunch when it comes to influencer marketing and killer campaigns, so hit us up! From micro to medium, to mega, our influencers can add value to your brand like you’ve never seen before.
Check out who we’ve got on board, get in touch and let’s change the influencer game, starting with you! 0161 222 3450 https://engagehub.co.uk/contact/