Establish Brand Awareness in UK Market
Australis, a leading name in Australia’s beauty industry, approached us to break into the UK tanning market. With absolutely zero digital presence, we devised a multi-channel strategy which would establish stellar brand awareness.
We started by creating a striking brand identity and Instagram theme which set Australis apart from its competitors. We then approached four beauty and fashion Influencers to become brand ambassadors, making sure we could target millions of relevant consumers in one hit. Alongside bespoke content for Australis, our Influencers created and shared their own posts building brand trust and credibility within the online beauty community.
This disruptive marketing campaign drove sales, created brand awareness and delivered genuine demand for Australis in an entirely new market.