Drive sales of new parent product
In recent years thousands of blogs, vlogs and Instagram accounts have been made to share honest views on pregnancy, parenthood and its supporting products – which is why Bemama saw the importance of building online trust for its beauty care range for mums.
Bemama had yet to do much marketing, so first we needed to identity their audience and USPs. From this, we then established their tone of voice and brand positioning, whilst making sure sales was the key focus for the campaign. We worked with 100 micro Influencers to spread news of the products far and wide. We also collaborated with other trusted parenting brands so that we tapped into a huge, existing and trusted following in an authentic and meaningful way.
This multi-channel campaign ensured Bemama was at the forefront of 100s of parenting conversations, turning it into one of the most trusted beauty products for mothers.