How to revive a sleeping giant on Social Media
Remington Men, a HUGE player in male grooming in the retail world, approached us with the task of replicating their mega brand awareness in physical world into the competitive social scene. With lots of great commercial activity to amplify, we started by creating a social aesthetic for the brand and shot a creative-led photoshoot, which allowed us to connect them to a younger, design-led market to boost sales.
Looks aren’t everything though. We also needed to become an authorial digital voice in male grooming to ensure that today’s savvy shoppers brought into the brand for the foreseeable future, rather than becoming one-shop wonderers. To do this, we enlisted the help from the best Influencers in the male fashion and lifestyle space and immersed them into the Remington Men brand.
And the results? We grew their Instagram following from 500 to 4330 followers in just 6 months. We instigated 5400 conversations through Influencers, which led to 77,000 engagements directly with Remington Men.
Across 6 months, we connected this leading global brand with 1000s of new audiences.