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Russell Hobbs is a household name and beloved British brand responsible for countless homewares innovations. Now in their 60th year, their challenge was to remain relevant to a younger, more trend-focused and design-savvy consumer.
Using the umbrella campaign #morningsmadeeasy, we showcased products being used by aspirational people with aspirational homes. The campaign culminated with an event in central London, where Engage Hub sourced 14 leading interior design Influencers. The group met to discuss latest design trends and took part in creative workshops, all with Russell Hobbs at the centre of activity.
By having a great Social campaign ahead of a targeted Influencer event, Russell Hobbs were able to immerse the design industry in their brand whilst promoting their new product launch, resulting in huge increase in sales and followers.