Your customer’s journey may begin on social, but where they will end up is based on innumerable factors. From initial discovery on social, a customer may visit search, look at competitor websites, watch YouTube reviews, and with each passing step, if your brand is not front of mind, they become colder and colder.
REVOLUTION
Once the major social platforms integrate commerce like they have in China, there will be a digital revolution which will change customer acquisition forever. But until then, our agency uses intelligent social commerce tools that give your customers the opportunity to discover, research and purchase your products, without ever leaving social. This shortening of the funnel increases conversion by making the journey as seamless as possible.
HOW DOES IT WORK?
facebook
1
Using automation tools, we can seamlessly transfer your customers from your content, ads or live streams, straight into a live Facebook messenger chat with your brand. This process can be automated with a click-to-message button, or through programming your content to open Messenger when a customer comments a specific phrase or hashtag.
2
Using automated chatbots, we can build an intelligent, personable and completely customisable experience that allows your customers to ask questions and learn more about your product, without the need for your team to answer them, and without the consumer ever leaving Facebook.
3
Using integrated commerce tools, we can enable the purchase of your products all within the messenger chat, taking your customers from discovery straight to order confirmation!
4
As the tool stores the data from each interaction with your customers, we can use lapsed purchases to automate campaigns for cart recovery, capturing every potential conversion.
instagram
1
Using an automation tool, we can build a live chat experience on a bespoke URL that can be used on swipe-up stories, on Instagram ads, or through the link in your brand’s bio.
2
Using automated chatbots, we can build an intelligent, personable and completely customisable experience that allows your customers to ask questions and learn more about your product, without the need for your team to answer them, and without the consumer ever leaving Instagram.
3
Using integrated commerce tools, we can enable the purchase of your products all within the chat experience, taking your customers from discovery straight to order confirmation!
