The main reason 90% of product launches fail is due to a lack of intelligence. Without intelligence, hunches drive decision making, and these hunches are driven by blanket prejudice and bubble-thinking.
Using social-first data, market research and trend forecasting, we see through your customers’ eyes and predict their future behaviour. The insights we uncover create the strategies that drive your customers to checkout.
And when it comes to data, more is more. We crave new intelligence to better understand your customer. We feed this natural curiosity through running industry-first neuromarketing studies at Engage Lab, to better understand what your customers want to feel, and how to make them feel it.
Consider the number of marketing touch-points you have with your customers on a daily basis. With each of these touch-points, the majority of your customer's decision-making process happens in the subconscious. This a problem, as the agency-to-brand landscape is using too much survey data to understand why your customers behave in certain ways.
Surveys rely on you assuming that all respondents are truthful, 100% of the time. But social desirability bias causes respondents to see themselves in a more positive light, or answer to be seen in a more positive light. This is before even considering the biases of the researcher. How fallible is this data you are using to make marketing decisions?
Engage Lab was set up for this very reason. Conducting first-party scientific research into the decision making of customers on social media, we partner with neuroscientists, psychologists and behavioural scientists to better understand your customer's psyche when it comes decision making.
Our global data partners have access to 80,000 consumer data points, allowing us to understand the richest insights about your customer's demographic and psychographic makeup, as well as their digital behaviour.
Using a variety of industry-leading data platforms, our team uncovers rich insights, cross-references the data with in-depth analysis, and compiles these findings into valuable reports that give you a full view of your customer with pinpoint accuracy.
Staying ahead of your competitors is one thing. Staying ahead of your customers is another. The world moves at a relentless place, with culture, technology and societal shifts causing constant mutations in what your customers want, need and expect.
We work with the very best partners in global trend forecasting, to future-proof your brand and its marketing decisions. For challenger brands investing in disruptive innovation, forecasting emerging consumer needs is vital.
By tracking and analysing conversations on social media around keywords that are relevant to your product, we will identify actionable insights that will shape our product positioning and comms.
In aggressive markets, copycat marketing can be rife. Instead of looking to competitors and attempting to better their offering, we can listen to your customers and uncover opportunities that will truly differentiate your brand.
Entering influencer marketing without the correct intelligence makes it a gamble, rather than a measurable investment. The intelligent AI in our software allows us to measure an influencer's authenticity. That means we know exactly how much of an influencer's audience and engagement is real, empowering us to pick the best talent that will drive customer acquisition.
Our data-driven software gives us access to the demographic and psychographic makeup of an influencer's audience, so you get the same targeted control of a paid media campaign, with the amplified brand recall and engagement that an influencer campaign drives.