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Launch your product with social sampling to boost online performance.

RESEARCH

When it comes to product research, your customers are sceptical of the information in your ads. Kantar’s Dimension study (2020) found that just 14% of global consumers trust the information in brand-led advertisements.

As trust in advertising declines, your customers have become more autonomous when researching products via social and search. Reviews and customer social media posts are proving to be the most prized asset for a brand to leverage via these channels to drive your customers to checkout

SOLUTION

Our Social Sampling service puts your product in the hands of your target market, in exchange for authentic reviews on all retail channels and posts on social media advocating for your product.

Paid social targeting provides brands with the most accurate way to increase trial and user-generated-content with your real customers. Not only will you drive more visibility for your product launch on social and on review platforms, it will also drive the overall SEO performance of your website!

HOW DOES IT WORK?

facebooK & INSTAGRAM

1

We use rich data and insights to create an all-encompassing customer profile. We use this data to build your audience.

2

Our in-house creative team develops attention-earning assets for the ads – or we use what is provided.

3

We run Facebook and Instagram lead ads to sign your target market up for product sampling. With every sampler, we collect their contact information and demographic data, whilst also providing an opt-in checkbox for post-trial marketing.

4

You deliver your samples to our hub and we handle all fulfilment. Whether you want to give your customers the influencer treatment with a vox box, or want to send out product with a branded insert, we can design and create packages that amplify the sampling experience.

5

Once your customers use your products, they will create authentic written reviews and social media posts on your requested platforms. On receipt of this content, we send them out a follow-up sample as a thank you.

6

Our software will syndicate your customer’s reviews across all retailer websites that your product is stocked in. We will also use social monitoring tools to collect all user-generated-content for you to re-use on your brand socials.

7

We run post-trial surveys with your samplers that opted-in, collecting insights about your products with actionable findings for future comms, marketing strategy, and NPD.

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With a test-and-learn model, you can measure performance on a small sample and then scale up reactively in real-time, thanks to the live nature of social sampling.
A Harvard Business School study found that each star rating on Yelp translates up to a 9% effect on revenues, whilst Reevoo found that reviews produce an 18% uplift in sales and 50 or more reviews per product can increase conversion rates by 4.6%.

contact

TO DISCUSS YOUR NEXT PROJECT FILL IN THE FORM BELOW OR CALL OUR NEW BUSINESS TEAM

Send us an email

hello@engagehub.co.uk

Give us a ring

0208 161 9988

0208 161 9988

FOLLOW US

MAN

1 Cambridge St.
Manchester, M1 5GH

0161 222 3450

Give us a ring

0208 161 9988

LON

37 Tanner St
Bermondsey, London, SE1

0208 161 9988

FOLLOW US

DUB

77 Sir John Rogerson's Quay, Dublin, D02 VK60

01 445 2288

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