When it comes to product research, your customers are sceptical of the information in your ads. Kantar’s Dimension study (2020) found that just 14% of global consumers trust the information in brand-led advertisements.
As trust in advertising declines, your customers have become more autonomous when researching products via social and search. Reviews and customer social media posts are proving to be the most prized asset for a brand to leverage via these channels to drive your customers to checkout
Our Social Sampling service puts your product in the hands of your target market, in exchange for authentic reviews on all retail channels and posts on social media advocating for your product.
Paid social targeting provides brands with the most accurate way to increase trial and user-generated-content with your real customers. Not only will you drive more visibility for your product launch on social and on review platforms, it will also drive the overall SEO performance of your website!
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